The world of commercial photography for the coming year 2025 brings with it interesting changes that are marking the way brands communicate with their audiences. We are seeing how personalization, minimalism, cinemagraphs and inclusion become the protagonists of the moment. Here we explore these trends that are giving a lot to talk about.
Custom Brand Photography: Authentic Visual Content
Authenticity is becoming key. Images are now leaving behind excessive retouching and perfect settings to show what is real and close to home. Everyday moments, teams at work or even simple details are being captured that make brands feel more human. This is helping to create an emotional bond that is much more authentic for the public, who values sincere connection over perfection.
Less is More: Minimalist Photography
Minimalism is setting a trend because it manages to convey clear messages without overwhelming. With clean compositions, simple backgrounds and strategically placed details, images are standing out for being elegant and direct. This visual style is perfect for a world where attention is increasingly scarce, and where simplicity stands out among so much noise.
Cinemagraphs and GIFs: Capturing Movement
Cinemagraphs and GIFs are being used as a powerful eye-catching tool in social media and digital campaigns. Small, repetitive movements, such as a flickering candle or the steam from a hot drink, are transforming static images into something more dynamic. Without being as intense as videos, these formats manage to stand out with elegance and creativity.
Inclusion and Diversity Photography: Showing the Reality
Diversity is becoming a priority in commercial photography. Different cultures, genders, ages and bodies are increasingly being included in images, showing a more real and representative world. This not only helps connect with more people, but also sends a clear message of inclusion and respect.
In 2025, commercial photography is being defined by the authentic, the minimalist, the dynamic and the inclusive, transforming how stories are told through images.
